Infographic: Think Print is Dead? Think Again
The ways in which we communicate are constantly growing, while the best and most effective ways of reaching customers are always being sought. It is important to find the right mix between all communications in order to drive engagement and improve sales.
Digital Doesn’t Mean the End of Print
Nowadays, digital channels display a number of advantages over traditional print media, including their cost and time effectiveness and the possibility to add visual effects, links, video and much more.
As we a society move more and more to digital transactions, people may developed the view that the traditional mail is out-dated and no longer has a place in communication. The opposite however, is true. Print, and traditional
This can result in many believing that physical mail no longer has a place in customer communications. They are incorrect. Print remains a popular channel and any organization that chooses to eradicate it will soon find themselves losing out.
Check out our infographic to discover why print isn’t dead.
Why direct mail works in the digital age
Businesses now have a range of electronic communications channels, so has digital superseded printed mail? While email, text messaging and social media platforms provide compelling ways to interact with customers, direct mail still has a significant role to play. The key to successful communications is...