Neopost has just developed an entirely new brand identity that better reflects the future direction of the company.
We launched a global rebrand today. This move reflects Neopost’s new positioning in the digital world and ensures brand consistency across the entire organisation.
Denis Thiery, Chairman and Chief Executive Officer of Neopost Group explained:
“This rebranding is aligned with our business strategy to develop mail-related activities and accelerate growth in digital communications and shipping solutions.”
The new logo, based on the letter ‘N’ for Neopost, has been re-designed and reinvigorated for the era of multichannel communications. It visually suggests physical or digital mail, as well as the symbol for infinity.
“This reflects our mission to create never-ending interactions by sending the right message, to the right person, via the right channel”, added Mr. Thiery.
The new ‘Send. Receive. Connect.’ slogan sums up Neopost’s vision of a rapidly changing world.
It communicates the company’s role as a link creator that guides and supports organisations in how they send and receive communications and goods, helping them better connect with their customers. Duncan Groom, Managing Director of Neopost Ireland commented:
“From our traditional mailing offers to our digital communications and printing solutions, everything is focused on linking people. This desire to help people share and interact expresses Neopost’s commitment to developing hardware, software and services to bring people closer together.”
How to save time managing outgoing mail
Businesses need to communicate with an ever-increasing number of stakeholders. Everyone from customers and suppliers, to tax authorities and regulators may need to be contacted frequently. Reaching them effectively involves a growing variety of communications channels.
Return your ink cartridges - save the environment
At Neopost we care about about our impact on the environment. There are at last 5 trillion pieces of plastic in the ocean alone. The issue of plastic is now enormous and it's of paramount importance for organisations to lead the way in reducing the amount of plastic waste that's left behind after...