Neopost has just developed an entirely new brand identity that better reflects the future direction of the company.
We launched a global rebrand today. This move reflects Neopost’s new positioning in the digital world and ensures brand consistency across the entire organisation.
Denis Thiery, Chairman and Chief Executive Officer of Neopost Group explained:
“This rebranding is aligned with our business strategy to develop mail-related activities and accelerate growth in digital communications and shipping solutions.”
The new logo, based on the letter ‘N’ for Neopost, has been re-designed and reinvigorated for the era of multichannel communications. It visually suggests physical or digital mail, as well as the symbol for infinity.
“This reflects our mission to create never-ending interactions by sending the right message, to the right person, via the right channel”, added Mr. Thiery.
The new ‘Send. Receive. Connect.’ slogan sums up Neopost’s vision of a rapidly changing world.
It communicates the company’s role as a link creator that guides and supports organisations in how they send and receive communications and goods, helping them better connect with their customers. Duncan Groom, Managing Director of Neopost Ireland commented:
“From our traditional mailing offers to our digital communications and printing solutions, everything is focused on linking people. This desire to help people share and interact expresses Neopost’s commitment to developing hardware, software and services to bring people closer together.”
Are All Customer Communications Created Equal?
The number of different ways in which companies communicate with their customers has never been higher. This creates two important challenges for marketing communications to overcome. Firstly, are marketing messages being communicated via the right channel for the individual customer? And secondly, are...