Getting Personal

03/27/2014

In an age of technical and digital innovation, the age of consumer power has increased immeasurably. Customers are more tech-savvy. They can easily filter and scan through most of the promotional noise they encounter on a daily basis.

Building Loyalty Through Personalisation

In an age of technical and digital innovation, the age of consumer power has increased immeasurably. Customers are more tech-savvy. They can easily filter and scan through most of the promotional noise they encounter on a daily basis.

 

They want more relevant, engaging and personal communications. And matching that increasing demand for personalised marketing is set to be a key trend for 2014. Neopost are experts in managing customer communications, and we have the products to help your business boost revenues through more effective marketing.

 

Offering an experience the customer can value

 

While predicting trends in marketing can be notoriously difficult, building a brand value and establishing trust with consumers has never been more important. Following recent economic troubles, tighter purse strings have seen consumers become more measured in their purchase habits. In a world where quality now reigns supreme over quantity, businesses of all varieties have to prove their worth to consumers. 

 

In a leading article in December’s Marketing Week, the publication spoke to a number of influential brand and marketing managers and the overriding message was emphatic. 

 

 “Consumers expect an end-to-end, personalised conversation and experience with a brand,” said Cheryl Calverley, general marketing manager at Birds Eye. Those that fail to embrace this and continue with a one-size-fits-all creative and communication strategy will simply not be part of the conversation.”

 

Building trust and adding value to your business’ relationship with consumers through personalisation is becoming increasingly recognised as vital. O2’s The Rise of Me-tail study recently revealed that 56 per cent of consumers would be more inclined to use a retailer if it offered a good personalised experience. No matter what your size or product offering, personalising your marketing campaigns is something to be taken seriously over the next 12 months and beyond.

 

Where we can help

As Europe’s No.1 supplier of mailing solutions, we have the knowledge and expertise to help organisations manage multichannel direct marketing campaigns. One of the most versatile, reliable and popular channels of marketing remains direct mail – and no matter what your service, we have the solutions to help you get closer to consumers. 

 

Software solutions

Without reliable data, successfully personalising mail items is an impossible task. But if your customer database is failing at the point-of-entry, erroneous personalised items can see you lose valued customers forever.

 

Our powerful Satori software improves address accuracy so that more mail reaches your target audience. Additionally, our OMS-100 Output Management Software offers a cost-effective method of tailoring the content of each mailer to the

recipient

 

Address Printing

From applying names and addresses to delivering a well presented and professional business image, envelope and document printers offer on demand full colour, full bleed printing to organisations of all sizes. Our AS-970c MACH 5 printer offers easy envelope and direct mail personalisation with versatile address, barcode and graphics printing for quick changes to layout – and with information in colour 80 per cent more likely to be read than in black and white, you can be sure your mail items will stand out from the crowd.

 

Folder Insertion

Segmenting your marketing campaign to suit different demographics plays an important role in personalising your communications with customers. Our intelligent folder inserters are capable of handling a wide variety of inserts and can ensure the relevant mail items are sent to the right people, with the minimum of fuss.

 

Irrespective of your business’ goals for 2014, personalising your marketing activity can help build the trust and value in your relationship with consumers needed to boost open rates and sustain success over the coming year. 

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