Direct Mail Works

01/10/2014

You can now save 24% when you send a minimum of 200 pieces of mail. So there has never been a better time to use your Neopost franking machine to send direct mail campaigns...

YOU CAN NOW SAVE 24% ON POSTAGE WHEN SENDING 200 ITEMS OR MORE

So there has never been a better time to use your Neopost franking machine to send direct mail campaigns.

How does Direct Mail work?

Direct Mail works because it's personal, it's responsive, it's measurable and it's cost effective. Managed correctly, it will help your business build new customer relationships and strengthen and protect your existing client base. A successful campaign can be achieved by considering the following issues:-

Acquire new customers with direct mail

Finding new customers can be a difficult and expensive business, but an important one too. Direct Mail is a cost effective tool to open the door to prospects and open up a conversation as well.

Retain customers with direct mail

While you’re busy out there finding new customers, it can be easy to neglect your existing ones. Just because they’re not complaining you might assume things are fine. Until they leave. The good news is that retaining the customers you already have is not only easier than finding new ones, it’s cheaper too. And with Direct Mail it’s as simple as 1,2,3.

Drive traffic to your website with direct mail

Recent studies show that 18-34 year olds are one of the most responsive audiences to Direct Mail with 63% of them considering receiving it "a pleasure". As an audience often ignored by marketers when it comes to Direct Mail, this spells a big opportunity for smart brands to tap into. Whatever stage in life your audience is at, Direct Mail is an excellent tool to bring them to your website.

Direct mail makes other media work harder

Campaign integration is so much more than using the same creative across all your media. Successful integration means really walking in the shoes of your customer, thinking about where they are and what frame of mind they’ll be in when they’re exposed to your message. And what combination of media will make them most likely to act on it.

Beat the downturn with direct mail

Smart marketers know that at a time when you have to fight for every consumer euro it’s not the time to cut back your marketing spend. Smarter ones know that when every marketing euro needs to count you need to choose a hard working medium that delivers tangible, measurable results.

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