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Organised by the Marketing Institute of Ireland, the All Ireland Marketing Awards have become the nation’s premier means of recognising the success of Irish marketing professionals. This year Neopost Ireland was shortlisted in the ‘Direct Marketing’ category for our ‘Draw the Right Straw’ Competitor Acquisition campaign...
It’s the biggest night on the Irish marketing calendar; a night when the best and brightest of the marketing world gather to celebrate the work that has really shone through in the preceding 12 months.
Organised by the Marketing Institute of Ireland, the All Ireland Marketing Awards have become the nation’s premier means of recognising the success of Irish marketing professionals. This year Neopost Ireland was shortlisted in the ‘Direct Marketing’ category for our ‘Draw the Right Straw’ Competitor Acquisition campaign.
Competitor Acquisition is an incredibly important element of the Neopost Ireland strategy. There are significant reasons why, in the Irish market, customers need to consider switching to Neopost and as a result, we are presented with a very real opportunity to attract new customers to Neopost from the competition.
It was our first year to submit an entry for these hotly-contested awards so we were absolutely thrilled to see that we had been shortlisted.
As the biggest awards in the business, the AIM programme attracts some of the biggest brands. We had been shortlisted along with household names like Musgraves, Sky, O2 and BT Ireland. The prospect of presenting against this calibre of competition was daunting to say the least.
Still, we knew we had a really strong campaign that generated some fantastic results. So, we put a huge amount of effort into effectively sharing that story and when the day of our presentation came around we gave it our best shot.
Fast forward to last night in the Double Tree by Hilton Hotel and it was time to find out who had taken the coveted prize.
With over 850 attendees from across the Irish marketing community, an impressive venue and Brian Dobson hosting proceedings, the stage was set for a wonderful night. The excitement was palpable and there was a real buzz in the massive ballroom.
After a rousing introduction by Tom Trainor, Chief Executive of the Marketing Institute, the business of the evening got under way. Brian Dobson steadily worked his way through the various categories, each winner greeted by a wave of applause and cheers.
Kerry Foods took the prize in the New Market / New Product category, CLG scooped the Irish language award and there were wins for O2 and Zurich along the way. Then it was the moment that we’d been waiting for, the Direct Marketing Award.
Despite the really stiff competition, it was difficult not to get swept up in the night and start to hope that maybe Neopost could cause a major upset against household names like Sky, O2, Musgraves and BT Ireland.
When Brian Dobson announced that we had won, I was sincerely blown away.
The rest of the evening was a blur of champagne, speeches, interviews, text messages, congratulatory phone calls and dancing. Kerry Foods took the award for Best Marketing Team and John Teeling took the All Ireland Marketing Champion award. You can view a full list of the night’s winners here.
All in all, the AIM Awards offered an amazing experience. It was a wonderfully enjoyable event and the people of the Marketing Institute deserve enormous credit for putting on a fabulous ceremony. We were delighted to take home the award, but win, lose or draw we would have had a fantastic evening. We can’t wait for next year.
UPDATE: SOME VIDEO HIGHLIGHTS OF THE EVENING FROM THE MARKETING INSTITUTE OF IRELAND
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