What is Big Data?
According to the Advanced Performance Institute "Big Data is the term used to describe our ability to make sense of the ever-increasing volumes of data in the world". This video from the institute talks about the emergence of the big data economy and how, if managed properly, it can help enterprises better understand and predict customer behavior.
A large amount of information is now being collected on people, so data protection rules need to be put in place in order to control all of the metadata being pulled together from various sources. Consequently companies need to re-think their business model and decide how to treat data as an asset.
This Big Data movement is aligned with Neopost's Customer Information Management solutions that enable organizations to capture customer data quickly, enrich it and update it easily. This enhances customer interactions and greatly improves relationship management.
Why direct mail works in the digital age
Businesses now have a range of electronic communications channels, so has digital superseded printed mail? While email, text messaging and social media platforms provide compelling ways to interact with customers, direct mail still has a significant role to play. The key to successful communications is...