What Are the Benefits of Multichannel Communications?
Technology has empowered the consumer, putting him in the driver’s seat 24/7. In other words it is the customer who decides when and how to interact during a business relationship. This could be with a bank, an insurance company, a telecommunications organization a utilities group or any other entity. However if a consumer receives a message that is not relevant to him, or via the wrong media or at the wrong time, his customer experience will be far from optimal.
Customer communications are evolving rapidly. New technologies are in the spotlight as organizations make the transition to a world in which social media, mobility, data analytics and cloud computing (known as SMAC) begin to take center stage. So if enterprises really want to maximize the impact of digital communications they need to acknowledge SMAC trends.
You may have already decided you need to invest in a multichannel communications platform. Or maybe you are not so sure. There is no single solution to suit every business. But if you decide to make multichannel communications part of your overall business strategy you will be able to ensure that all the necessary elements of your customer communications are adapted to suit your budget and expectations.
How are you maintaining business continuity when it comes to outgoing mail?
There is no doubt the recent COVID-19 pandemic has had a significant effect on your daily work life. Like never before, you are facing unprecedented challenges as you try to minimize the impact and find alternatives to maintain the continuity of your business.
As organizations reflect, digital transformation becomes an imperative.
Reflection is natural at a time like this. Many of us are reflecting on changes we’d like to make in our lives when this is all over. We’re thinking about how we might alter our consumption habits, or how we’ll take measures to minimize our impact on the environment. How we will spend less time rushing from...