Digital America: A Tale of the Haves and Have-Mores
This interesting report and video from McKinsey highlights the fact that certain industry sectors in the U.S. are struggling to keep up with digitization and that "the US economy as a whole is realizing only 18 percent of its digital potential."
Sectors Taking the Digital Lead
The sectors that are taking the lead however are ICT (Information and Communications Technology), media and financial and professional services. The report estimates that digitization in the U.S. "could add up to $2.2 trillion to annual GDP by 2025."
New Skills for Employees
Due to the growth potential of the country's digital capacities, the way in which people work will change across many industry sectors. As McKinsey confirms: "The United States will need to adapt its institutions and training pathways to help workers acquire relevant skills and navigate this period of transition and churn."
This research is definably worth checking out if you're interested in learning about how digitization is changing the way we do business. Furthermore it is aligned with our business strategy to accelerate growth in digital communications in order to help our customers better connect with their customers.
Are All Customer Communications Created Equal?
The number of different ways in which companies communicate with their customers has never been higher. This creates two important challenges for marketing communications to overcome. Firstly, are marketing messages being communicated via the right channel for the individual customer? And secondly, are...